A Simple SEO Update That Delivered Week-Over-Week Growth
SEO doesn’t have to be complicated to work. On January 11, I made a handful of focused updates to an existing page on my clients’ site. The page wasn’t new, it just wasn’t doing what it should have been doing. I focused on making the page clearer, more focused, and easier to understand for both people and Google.
Within a week, it started showing results.
What I Changed (And Why)
The page already covered the topic, but it didn’t line up cleanly with how people were actually searching.
So I:
Rewrote the content to better answer the questions people were typing into Google
Reworked the headers to focus on specific keywords instead of vague topics
Cleaned up the structure so the page flowed more naturally
Added schema markup to give search engines clearer context
Nothing fancy. No tricks. Just tightening things up and removing friction.
What Happened After One Week
Here’s what the data showed in the 7 days following the update:
Impressions increased from 359 to 2,260
Average position improved from 8.9 to 5.5
Visibility continued climbing throughout the week
Clicks are still light, and that’s normal at this stage. In SEO, visibility usually improves first. Traffic tends to follow as rankings settle and move closer to the top.
Why This Matters (Especially for Small Businesses)
A lot of small business owners assume SEO means:
Constant blogging
Expensive link building
Or waiting forever to see results
But many times, the biggest opportunities are already on your site.
Pages don’t underperform because Google “hates” them. They underperform because they’re unclear.
When a page clearly:
Matches what someone is searching for
Explains its value quickly
And stays focused on one main goal
Google has a much easier time showing it to the right people.
The Bigger Lesson Here
This page is still early in its growth. But this kind of movement — impressions going up, rankings improving — is exactly what you want to see after a clean on-page update. SEO works best when you stop trying to outsmart the algorithm and start focusing on clarity.
That’s the approach I take with my own site, and it’s the same approach I use with clients.
