Who we are
About Our Work
We provide SEO consulting focused on understanding how people search, how intent shifts across contexts, and how businesses can meet those needs clearly and effectively.
Our work starts with search intent. We analyze who is searching, what they are trying to solve, and how their needs evolve across different stages of discovery and decision-making. This approach allows us to identify high-value keyword opportunities, content gaps, and structural improvements that support sustainable, long-term growth.
We bring over a decade of hands-on SEO experience across ecommerce, lead generation, and local search, combining strategic execution with modern research methods. This includes semantic analysis, SERP interpretation, and AI-assisted discovery to understand how search engines and AI systems interpret topics, entities, and relevance.
Rather than optimizing for isolated rankings, we focus on topical authority and multi-surface visibility, including traditional search results, AI-powered summaries, and conversational discovery environments.
As a boutique consultancy, every engagement is hands-on and tailored. Work is done directly by experienced practitioners, whether the goal is improving organic visibility, shaping a content strategy, or building durable authority within a competitive search landscape.
Our approach is deliberate and evidence-driven. We prioritize clarity, relevance, and measurable outcomes that align with broader business goals—not quick wins, recycled playbooks, or generic SEO recommendations.
Principal Consultant, MultiModelRank
Our work is informed by over a decade of hands-on SEO experience across B2B, B2C, eCommerce, lead generation, and local markets.
We’ve led and advised SEO initiatives for large agencies and high-growth companies, navigating search shifts including algorithm updates, SERP feature expansion, and the rise of AI-driven discovery. Our approach is rooted in practical execution, experimentation, and measurable outcomes—not theory or recycled playbooks.
How we work
We begin by studying how audiences search across different contexts, constraints, and stages of intent. This includes analyzing search queries, SERP features, competitive landscapes, and how needs shift between exploration, comparison, and decision-making.
Those insights are translated into clear, actionable SEO and content strategies—including keyword prioritization, content direction, and structural recommendations—that can be implemented, tested, and measured over time.
Our process is collaborative, focused, and deliberate. We aim to reduce uncertainty and help teams make better decisions with clarity, rather than adding unnecessary complexity or generic recommendations.